Media Contact:
Nellie Freeborn
NELLIE FREEBORN NAMED VISIT VISALIA EXECUTIVE DIRECTOR
Visalia, Calif. (Oct. 14, 2019) – Visit Visalia, a collaboration of the Visalia Tourism Marketing District (VTMD) and the Visalia Convention and Visitors Bureau (VCVB), is pleased to welcome hotel industry veteran Nellie Freeborn to serve as the organization’s new Executive Director.
“Nellie is the ideal candidate to step into the role of Executive Director and we are thrilled she has accepted,” said Samantha Rummage-Mathias, VCVB board chairperson. “Having worked alongside her on the VCVB board for the past two and a half years, I’ve had the opportunity to experience her professionalism, leadership and industry expertise firsthand. Her guidance will be invaluable to our continued success, particularly as we pursue aggressive goals over the next five years.”
Freeborn is a hospitality industry veteran with nearly three decades of experience, many of those spent in the Central Valley and Southern California markets. Previously, she worked for Davidson Hotels and Resorts for 10 years as Director of Sales and Marketing. She currently holds the position of Sales Director for Visit Visalia.
Freeborn steps into the role of Executive Director at an exciting time. Almost two years into the activation of Visit Visalia’s master plan, the organization remains dedicated to marketing, advertising, public relations and other promotional efforts that inspire travel to the City of Visalia. With more hotel rooms entering the Visalia market and increased competition from other destinations, strong stewardship of VCVB and VTMD dollars will be critical to supporting the growth of TOT (Transient Occupancy Tax) revenue.
“I feel privileged to have been selected to promote a community with so many strong assets and stories to share,” Freeborn said. “I’m eager to make a positive contribution to our city.”
An experienced sales leader with a proven track record, Freeborn’s new role at Visit Visalia ensures a continued bright future for Visalia’s tourism industry. VCVB and VTMD welcomes Freeborn and looks forward to continuing a strong working relationship.
Visalia’s compact and walkable downtown means easy access to quaint shops, historic sights, local museums, and so much more. With a location in the center of California, the city is easily accessible by car, rail or plane, making it a prime spot for tourists, groups, meeting planners, and special event bookings. Offering more than 1,300 hotel rooms and a 114,000 square foot convention center, Visalia has a combined 140,000 square feet of meeting space throughout the city.
For more information about Visalia please visit: https://www.visitvisalia.com/
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ABOUT VISIT VISALIA:
Visit Visalia is a collaboration of the Visalia Tourism Marketing District and the Visalia Convention and Visitors Bureau (VCVB) dedicated to marketing, advertising, public relations and other promotional efforts that inspire travel to the City of Visalia. Visit Visalia works closely with local lodging properties, restaurants and attractions to foster interest in Visalia as a year-round destination for leisure, family, and meeting and convention travelers. For more information about Visit Visalia go to www.VisitVisalia.com and follow Visit Visalia on Instagram, Facebook, Twitter, You Tube and Pinterest.
